For most online businesses, search is still king. While social media can drive media attention and Twitter and Facebook are collecting are great ways to reach out, the search always prevails when it comes to generating traffic and leads; in fact, it is still the best way to be discovered by potential new customers.
Because of the importance of search traffic for online businesses, there is a whole industry dedicated to improving the visibility of websites results in search engines, that of Search Engine Marketing (SEM).
Organizations such as Digital Clicks Marketing based out of London, ON tell us that SEM is a complex machine that focuses on search engine optimization (SEO), but also includes the use of paid advertisements and contextual advertising to nudge a website’s articles or product pages to the top of the search engine result pages of engines like Google, Bing, or Yahoo).
It is easier than you might thing to optimize your site, if you trust in the guidance of the right digital marketing team. Here are the best ways to start optimizing your website.
1. Familiarize yourself with SEO: The most important element of search engine marketing is to make your website easily discoverable in search results, and requires a basic understanding of SEO. You do not have to do this alone. The right web design services from Digital Clicks Marketing can help make every step of the process easier.
2. Grade your website: A third party digital marketing team can help you complete a quick assessment of where your site is optimized for SEM and where it is not, helping you to set goals and future success benchmarks.
3. Make quick fixes: While you could spend months optimizing your website for SEM, make sure you get the little things of the way first. Focus on what your digital marketing steam says that you are lacking (e.g. meta tags, keywords in your title tags, etc.) and then go from there.
4. Test your PPC strategies and landing page: Another important component of search engine marketing is PPC or Pay Per Click advertising. This allows you to double down on your advertising strategy, since it pays off whether or not people actually click on your ads.
It is a good idea to test the ads and keywords to find out which ones drive the most traffic (keep track of statistics), and it is equally important to monitor what happens once the visitors arrive. Google offers tools such as Google Analytics to help you track visitors and see if they stay on your site or bounce away.
These tips will only help you get started, but by contacting a team of experts like the ones at Digital Clicks Marketing, you can build on this basic knowledge and develop a complex, sophisticated SEM strategy.