The Use of VR in Product Development


Virtual Reality has blown up in the past couple of years as a result of advancements in the tech involved, a surge in investments and most importantly the massive consumer interest. Whilst the majority of VR has been focused on the gaming industry, this year has brought about new and innovative means of using the tech. Most notable advancements have been seen in how VR can be used in product development. There are 4 key steps in the product development process, conceptualisation, design, development and marketing. Whilst the fundamental skills in these areas still apply, there are many ways in which virtual reality companies like Antycip Simulation is helping businesses in advancing the product development processes.

Virtual Reality
Virtual Reality


There is a wide range of industries that rely on conceptualisation who can massively benefit from the use of VR. The real estate industry for example often has to rely on showrooms, home tours, and old software as selling tools in hopes that people can see the potential of a space. However, in using VR headsets they can cut out this process and allow clients to have a virtual tour of homes and spaces they are interested in. In doing so they get a better understanding of the physical space available without being distracted by the current occupier’s furnishings and belongings. You can also have the chance to put different furniture into space with one swipe, you can move walls, doors, etc. if they are considering renovating. For people who have trouble visualising what space could look like, this is a ground-breaking tool.


Virtual reality opens up an entirely new realm for those working in the design sector. Whilst within this process designers use classic drawing skills to create most of the time you will also have to use computer programs such as Photoshop and 3D modelling systems. For designers who work better as physical makers, the use of VR is invaluable as you can use the technology to physically create with your hands. Undoubtedly, this will lead to more intricate and detailed designs that can be experienced in 3D for the first time.

VR Technology
VR Technology


The development process with products can often be one of the most time-consuming aspects as the designer is continually going back to the drawing board to make adjustments. Part of the reason it can take so long is communication issues between the designer and the client, but with VR this can completely change. Individuals will be able to work collaboratively with their hands to move and change designs in a much quicker and easier way ultimately speeding up the process. Gone will be the days where clients can’t express what they are looking for as they will have the ability to show you in a virtual space.


The final stage in the product development process is marketing which is where virtual reality has its time to shine in the public eye. There and an innumerable number of products that can be experienced with VR whether it be an experience, a holiday, a new phone, a car, the possibilities are endless. The use of VR in this setting can help demonstrate a product’s features and attributes whilst immersing them in the brand. The interactive nature will lead to better informed purchases which overall increases customer satisfaction.

With Virtual Reality technology advancing at such a rapid rate, it won’t be long before we begin to see companies across various industry verticals taking advantage to find new and exciting ways to develop their products.